A bit about my work
There are two things I keep coming back to in my work. The first is the craft: digging into data and the visualizations that make it speak (I’m still learning, but the more I learn the more I love it), and the automations that quietly take the tedious work off everyone’s plate. The second is the people: the relationships that lead to something good in the world, and the coaches and mentors who keep teaching me how to be a better professional and a better human. What ties everything together is the chance, every now and then, to help someone else step into who they really are.
Finding my way to tech
Tech wasn’t the path I started on. The longer I’m in it, the more I see how much of what came before prepared me for it without my realizing.
I have a degree in translations, and my first job out of school was at a call center in Madrid selling cruises. That doesn’t sound like it leads anywhere near software, but I think about it often. It taught me to listen carefully and to work with people across cultures, two things I still rely on every day.
What came next was my own business. Andrea and I built Eatsperience, a culinary events company, and along the way I became a certified community manager. For a few years I was building rooms full of people around food, learning what brings strangers together and how to design experiences that feel meaningful. Then Covid happened.
In-person events became impossible overnight, and so did my income from them. I tried to keep things going by pivoting to online culinary events, and I stayed with that for over a year before accepting that it wasn’t going to be enough. That was when I started looking for a job inside a company for the first time in years, and I wasn’t sure what kind of work I wanted, or who I wanted to be in it. So I worked with a coach to figure it out. We started with a list of characteristics my next job needed to have, going beyond the role itself to the kind of company and culture I wanted to be part of. I also leaned into tapping and manifestation practices to clear what was getting in my way.
That’s how I found Automattic. Not by accident, and not entirely by plan either. It was the kind of right place at the right time that I now believe comes from being clear about what you’re looking for.
There’s a more structured version of this story on my LinkedIn, with the dates and titles I’ve kept off this page. If you want to follow the trail, that’s where it lives.
The people who have taught me
I keep growing because of the people who keep teaching me. Some have been formal coaches, some have been mentors I chose for myself, some didn’t know that’s what they were to me, and a few I only recognized as teachers years after the fact.
Chloé Bringmann
Chloé was the first mentor I chose for myself. My coach had suggested I find someone inside Automattic to learn from about how the company and the wider ecosystem worked. Chloé was already on my list (she was the chief of staff at my division), and to make sure I wasn’t missing better matches, I asked my HR wrangler for a list of people she’d recommend. Chloé was on that list too. I reached out to her without asking anybody else.
That mentorship changed everything. She gave me a window into how things work at higher levels of the company, and she pushed me to move past the edges of my comfort zone and chase what I wanted to learn. Beyond what she taught me directly, she opened doors that let me end up in the right place at the right time, and that introduced me to other people who became part of my growth. Despite leaving Automattic in late 2024, she stayed close. Over time our mentorship turned into a friendship, and I still go to her when I need to think something through.
She’s now a practicing psychotherapist in Brooklyn, focused on resilience and connection. She brings the same depth to her practice that she brings to everything she does, and there’s no therapist I’d recommend more highly. You can read more about her work at chloebringmann.com.
Angela Jin
Angela was the first person at Automattic who fully believed I could learn anything I decided to. I’d mentioned, in passing, a dream I’d been carrying for years about becoming a data analyst, and she didn’t let it stay a passing comment. She came back to me with a course the company would support and pushed me to enroll. My lead Rocío made it real on the other side by carving out working hours every week so I could study.
It took me a full year to complete the course, and I reach for that learning whenever I can. What stayed with me even more is what the year itself taught me: deciding to chase something that feels out of reach changes what you believe is possible.
Angela has since left Automattic, and what started as her quietly believing in me grew into a friendship that’s still alive. You can learn more about what she’s up to now at her LinkedIn.
What I’m proudest of
A growing collection of the talks, conversations, and pieces of work that mark moments I want to remember.
WordPress Credits
The Education program I’d been pitching since 2022, finally launched in 2025 by the WordPress Foundation. It opens open source contribution to university students through their coursework. Today it runs in 23 schools across multiple countries.
Eatsperience Madrid
The business Andrea and I built around culinary experiences in Madrid. We hosted social dinners and cooking classes from our home, welcoming people from every corner of the world into our kitchen. Some became good friends and are still in our lives.
Isotta Peira 